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Articles by Sumit Ghugharwal

Importance of Average Time Spent on a Website: How to Boost Visitor Engagement on your website?

Wondering why visitors leave your website so quickly? Understanding the average time spent on a website can provide valuable insights into your visitors’ behavior and help you improve their experience....

Understanding Engaged Customers: What They Are and Why They Matter?

Understanding what it means to have engaged customers is a crucial step. At UseGum, we believe that engaged customers are the backbone of any successful business.

Understanding User Journeys in SaaS: Definitions, Analysis, and Best Practices

User journeys are powerful tools for building successful SaaS products. When designed thoughtfully, they can significantly boost your conversion rates, user retention, and overall engagement.

Using Analytics in your Digital Marketing to Boost Your ROI

In today's world, data is everywhere. If you're not using it, you might be missing out. At UseGum, we believe data isn't just numbers—it's valuable information that can help your...

Boost Your Conversions with These Proven Customer Engagement Strategies

Explore proven customer engagement strategies to boost conversions, including personalized interactions, social media engagement, and valuable content, helping businesses build lasting relationships and drive sustainable growth.

What Is Customer Engagement? Definition, Benefits, and Strategies for Success

Are you looking to deepen your relationships with customers and drive sustainable growth? In today's competitive landscape, customer engagement is more than a buzzword—it's a critical component of a successful...

Balancing Data and Intuition: How UseGum Empowers Smarter Product Decisions

Are you relying too heavily on data without trusting your gut? In today's digital landscape, striking the right balance between data-driven insights and intuitive decision-making is more crucial than ever....

How to Track User Activity on Your Website?

USEGUM is an advanced analytics platform that not only tracks user activity but also allows businesses to engage with users in real time based on specific events and behaviors.

USEGUM: The Ultimate Guide to Interactive Analytics

In today’s digital-first world, simply tracking user behavior isn’t enough. Businesses need to understand not only what their users are doing but also how they can engage with them in...

How a SaaS Can Send Contextual Emails to Free Trial Users Using USEGUM

USEGUM allows you to track user activity, use AI-powered prompts to generate personalized email content, and automate the entire process. This ensures that each user gets timely and relevant emails...

Ditch the Generic Blast: How to Craft Personalized Email Campaigns with UseGum

Tired of email open rates that make you want to cry? You pour your heart and soul into your business, but getting people excited about your emails feels like an...

Tracking User Activity Matters

Understanding how users interact with your platform is crucial for several reasons. It not only helps in enhancing the user experience but also plays a significant role in business growth...